Magic Ruby | 品牌包装视觉设计
Magic Ruby 是一个中国的护肤品品牌。
客户想要对标迪奥香水礼盒包装,围绕低奢、自然、高级感的定位展开,吸引注重生活品质的女性群体。为了迎合这个定位,我通过手绘产品的天然植物成分,强调品牌的自然感。同时在视觉语言上用柔和的裸色渐变,加上疏密对比营造干净的视觉,提升整体的美感。经过一个半月的时间完成项目。
2024
Magic Ruby is a Chinese skincare brand.
Clients sought to create packaging inspired by Dior’s perfume gift boxes, aiming to convey a refined, natural, and luxurious feel that would attract women who value high-quality living. To match this positioning, I illustrated the product’s natural plant ingredients, highlighting the brand’s connection to nature. Visually, I used soft nude gradient tones combined with a balance of dense and airy compositions to create a clean and elegant aesthetic. The project was completed over one and a half months.


未采用方案 ▫️Unadopted Proposal