In 2020, my cat Mianbao passed away from illness. While seeking aftercare services, I discovered that pet funeral services in China are still at a early stage—rare, costly, and lacking a humane, systematic process. In 2022, from a non-anthropocentric perspective, I created 300g, a virtual pet memorial brand centered on empathy and care. The name “300g” refers to the approximate weight of ashes (about 3% of cat’s body weight), symbolizing the lightness and memory of life after death. The logo combines a bone shape with the number “3,” representing the weight and remembrance of a pet’s existence.

Addressing practical arrangements and emotional support, the online platform offers services such as bookings, memorial messages, and virtual pet avatars, responding to the market’s current scarcity and coldness.

Visually, the brand uses soft, fading gradients and gentle light textures to create a warm, intimate atmosphere, helping owners bid a final farewell with dignity and compassion.